Approach
We initiate our process by actively engaging with the industry client that was selected. Leveraging our robust community, medical/healthcare influencers and social media presence, we quickly launch surveys that gather valuable insights and preferences. These surveys act as the foundation for developing compelling stories. In avoiding pitfall, our community and social media influencers play a crucial role. They can explicitly solicit ideas and elements for the story, helping us steer clear of controversial topics or pitfalls that could tarnish the industry’s reputation.
Next, we make a proactive “market call.” This entails a thorough analysis of industry trends, current affairs, and potential issues. By doing so, we aim to anticipate and address any sticky issues in advance. Working hand-in-hand with industry professionals, we fuse the insights collected in the first step with their own materials. Our internal scientific and medical expert then crafts a story that not only resonates but also educates and informs.
Once the story is crystallized, we move into action. Our talented video production team, armed with state-of-the-art technology, takes charge. They ensure that the message is delivered in a visually stunning and engaging manner.
Before the video’s official release, we warm up the audience. Leveraging our channels, including social media and newsletters, we create anticipation and excitement. Paid marketing activities are meticulously planned and executed to ensure that when the video is released, it goes viral and reaches the right target audience. This strategic approach maximizes the impact and ensures that the content doesn’t get lost in the noise.
Unlike seminars and event sessions that have a limited shelf life, our videos remain prominently available on platforms like YouTube. They continuously draw attention and engage the target audience over an extended period. This enduring value allows industry professionals to refer back to the content for ongoing education and insights.
01
We initiate our process by actively engaging with the industry client that was selected. Leveraging our robust community, medical/healthcare influencers and social media presence, we quickly launch surveys that gather valuable insights and preferences. These surveys act as the foundation for developing compelling stories. In avoiding pitfall, our community and social media influencers play a crucial role. They can explicitly solicit ideas and elements for the story, helping us steer clear of controversial topics or pitfalls that could tarnish the industry’s reputation.
02
Next, we make a proactive “market call.” This entails a thorough analysis of industry trends, current affairs, and potential issues. By doing so, we aim to anticipate and address any sticky issues in advance. Working hand-in-hand with industry professionals, we fuse the insights collected in the first step with their own materials. Our internal scientific and content team then crafts a story that not only resonates but also educates and informs.
03
Once the story is crystallized, we move into action. Our talented video production team, armed with state-of-the-art technology, takes charge. They ensure that the message is delivered in a visually stunning and engaging manner.
04
Before the video’s official release, we warm up the audience. Leveraging our channels, including social media and newsletters, we create anticipation and excitement. Paid marketing activities are meticulously planned and executed to ensure that when the video is released, it goes viral and reaches the right target audience. This strategic approach maximizes the impact and ensures that the content doesn’t get lost in the noise.
05
Unlike seminars and event sessions that have a limited shelf life, our videos remain prominently available on platforms like YouTube. They continuously draw attention and engage the target audience over an extended period. This enduring value allows industry professionals to refer back to the content for ongoing education and insights.